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COMMENT - Jessica - March 31, 2008
Mind Numb-ers

I find myself talking to my TV in the evening more and more lately. Most of the
commercials thrown out at us are so annoying and cause me to verbalize my disdain to
my television screen. Is it just me or are we all being bombarded with some pretty
dumb commercials now on a regular basis? Who is making up this stupidness? I
thought people who worked in that creative end of the advertising business had to be
intelligent.

How do we interpret a commercial that has people dancing in front of a pink screen?
They're making fools of themselves as they sing about a product that cures upset
stomachs, gas and lets not forget diarrhea? I find myself getting the subliminal
message that if I use this particular product that it won't be long before I will be
dancing from one foot to the other and making a complete ass of myself once I have
an audience. That is scary.

How about grown men pretending to be cats? Now that is really impressive isn't it?
I see they have removed the one where the guy (cat) offers to cover up the mess he
made in the cat box for the woman preparing his cat food in the next room. Ugh!
However, the cat that demands meat is still gracing our screen.

How about spitting water all over the office you work in when you tell someone your
snack is tasty? Who cares, but that spitting part is gross? There is also the one
about the fellow having a bowl of high fiber cereal at the office and feels he has
to announce that it really does taste good. Laughing and poking fun at co-workers
as they eat a bowl of healthy cereal as their boss tells them their jobs are pretty
much over is a bit far fetched for me. I worked in many offices over the years and
I can tell you no one brought a box of cereal to a meeting. Remember the cute
cereal commercial where the kids wait and see if Mikey likes it. Now that was much
better don't you think?

The all time winner for the worst commercial has to be the man who is leaning over
the hood of his car suddenly screaming because his wife tells him his processed
supper in the slow cooker is ready. That is insulting to think that someone would
depict a grown man in this manner. I also recognize the scream from another stupid
commercial that we used to be bombarded with awhile back. I can't remember exactly
what product it was for because my brain deleted it. No use storing that garbage
and taking up valuable space in my memory. Oh and how about the bouncing blue car
filled with young people. Bouncing down the streets of what looks like Toronto
towards their destination just doesn't make me want to own a car like that. Who
knows where you will end up bouncing to in that thing.

I think the people who accept these commercials as ones that we the general public
will like are from Mars. I guess they think we are all in a suggestive stupor as we
watch our televisions every evening. After all, they must really think that we are
ripe and ready for some good old fashion brain washing techniques in our
subconscious. These commercials are not what I consider creative at all.

However lets not completely give up here. I chuckle at a few, very few. I like the
cute little baby giving us all financial advice then spitting up at the end of his
blurb. That one I enjoy and I don't get in a knot when this cute little fellow
interrupts my show for an enlightening message. This commercial is actually
entertaining in some bizarre way.

I especially like the commercial about the country farmer who is sitting on his
porch in his rocking chair eating a burger or something similar and splashing hot
sauce repeatedly over it as he enjoys bite after bite. A mosquito comes on the
scene and takes a bite out of his bare leg then flies away into the distance.
Suddenly his tiny shadow in the moonlight bursts into a huge bright explosion in the
sky as the hot sauce ignites its tiny body. Now that was funny and unexpected the
first time I saw it. Not only that, I did get the idea from this short scenario
that the sauce really is hot. That's the one I need in my cupboard if I like my
food to set myself on fire.

Oh well I guess we will stuck with some pretty stupid ideas that is unless we write
letters and complain to the companies that hire these people. There will always be
a new commercial to annoy us. Then again those dumb commercials do give us all an
open window so we can leave the room don't they. We can hit the fridge or take a
break so maybe we can make use of them after all.

Jessica